Beschreibung Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets. In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones.The category is the new strategy.The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.
Play Bigger: How Rebels and Innovators Create New ~ Buy Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney (ISBN: 9780349411361) from 's Book Store. Everyday low prices and free delivery on eligible orders.
Play Bigger: How Rebels and Innovators Create New ~ Play Bigger (could also have been entitled ‘Category Kings’) became the ‘play-book’ for designing, trying-out, learning, adapting and executing a business strategy, which enabled us to enter the market as big players (even though we were a bootstrapped start-up). The techniques described beautifully in this book, allowed us to carve out a slice in the market-place and creating a .
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Play Bigger: How Pirates, Dreamers, and Innovators Create ~ “Play Bigger shows why it’s so important to build category kings and what it takes to succeed in this new discipline of category design. This is must read book for all brand marketers, VC’s, and board of directors who want to take market creation into their own hands” (R "Ray" Wang, Principal Analyst & Founder, Constellation Research, Inc. Author Disrupting Digital Business)
The Play Bigger Book & Lightning Strike Mobilization Kit ~ The Play Bigger Book covers a groundbreaking discipline called Category Design. How Pirates, Dreamers, and Innovators Create and Dominate Markets.
Play Bigger: How Pirates, Dreamers, and Innovators Create ~ Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets - Kindle edition by Ramadan, Al, Peterson, Dave, Lochhead, Christopher, Maney, Kevin. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets.
Play Bigger Category Design ~ To us, such people are inspiring. They are just crazy enough to spot a new problem, build a product to solve it, create a world-changing company, and dominate a new category. These are the people who Play Bigger. And we’re here to help.
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