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    The Living Company: Growth, Learning and Longevity in Business

    Beschreibung The Living Company: Growth, Learning and Longevity in Business. In The Living Company, the man who introduced the revolutionary concept of the learning organization has turned his attention to identifying the critical characteristics of organizational longevity. Arie de Geus reveals the keys to managing for a long and prosperous organizational life. He draws a sharp distinction between "living companies, " the purpose of which is to fulfill their potential and perpetuate themselves as ongoing communities, and "economic companies, " which are in business solely to produc wealth for a small group of individuals. He shows clearly that living companies manage for survival; economic companies manage for profit. With nearly 40 years of experience at Royal Dutch/Shell, where he was involved firsthand with implementing the renowned scenario planning technique, de Geus describes how he came to explore and understand the special qualities of living companies. Among a wide array of important factors, long-lived companies have four essential traits in common. At a minimum, these firms are sensitive to their environment in order to learn and adapt; cohesive, with a strong sense of identity; tolerant of unconventional thinking and experimentation; and conservative in financial policy to retain the resources that allow for flexibility.



    Buch The Living Company: Growth, Learning and Longevity in Business PDF ePub

    The Living Company: Growth, Learning and Longevity in Business ~ The Living Company: Growth, Learning and Longevity in Business. Arie de GeusNicholas BrealeyISBN 1857881850ÂŁ12.99. Keywords Knowledge workers, Learning. A purely financial and economic view of companies had its place when capital was a scarce resource and it was management's duty to optimize its use.

    The Living Company: Growth, Learning and Longevity in ~ In The Living Company, the man who introduced the revolutionary concept of the learning organization has turned his attention to identifying the critical characteristics of organizational longevity. Arie de Geus reveals the keys to managing for a long and prosperous organizational life. He draws a sharp distinction between "living companies, " the purpose of which is to fulfill their potential .

    The Living Company: De Geus, Arie: 9781578518203: ~ The Living Company speaks not just to aspiring leaders, but to anyone trying to adapt to a turbulent business environment. Only those steeped in the habits of a living company will survive. 'This profound and uplifting book is for the leaders in all of us. Arie de Geus challenges most of the conventional wisdom in management thinking today' - Dr. James F. Moore, author of "The Death of .

    Living Company: Growth, Learning and Longevity in Business ~ Living Company: Growth, Learning and Longevity in Business [Geus, Arie De] on . *FREE* shipping on qualifying offers. Living Company: Growth, Learning and Longevity in Business

    The Living Company: Growth Learning and Longevity in ~ In The Living Company, the man who introduced the revolutionary concept of the learning organization has turned his attention to identifying the critical characteristics of organizational longevity.. Arie de Geus reveals the keys to managing for a long and prosperous organizational life. He draws a sharp distinction between "living companies, " the purpose of which is to fulfill their .

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