Beschreibung Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Third Edition) (English Edition). The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.
Fostering sustainable behavior : an introduction to ~ Fostering sustainable behavior : an introduction to community-based social marketing Item Preview remove-circle Share or Embed This Item. . Edition 1st ed. External-identifier urn:oclc:record:1035092312 Extramarc University of Illinois Urbana-Champaign (PZ) Foldoutcount 0 Identifier fosteringsustain00mcke Identifier-ark ark:/13960/t1kh1qg0v Isbn 9780865714069 0865714061 Ocr ABBYY FineReader .
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Fostering Sustainable Behavior An Introduction To ~ Fostering Sustainable Behavior An Introduction To Community Based Social Marketing INTRODUCTION : #1 Fostering Sustainable Behavior Free eBook Fostering Sustainable Behavior An Introduction To Community Based Social Marketing Uploaded By Eleanor Hibbert, how then do we go about transforming peoples good intentions into actionfostering sustainable behavior explains how the field of community .
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