Beschreibung The B2B Lead Generation Machine: Create a marketing system that will win new business clients for your high value service (English Edition). The B2B lead generation machine is a practical system for building a watertight lead generation process for complex sales. Using everything the premium B2B marketing agency Onefish Twofish has learnt over 15 years of successfully growing pipelines for B2Bs, we’ve poured out knowledge into a book that makes it easy for any B2B to create a concrete, sustainable pipeline of prospects. By creating a ‘machine’ your small business can:• always position itself in the most profitable space in the market • learn from the best systems Onefish Twofish has run, sidestepping the many mistakes we’ve made along the way• design a repeatable process that generates measurable results you can learn from• improve your ability to control your demand, quarter by quarter, learning and improving the system at every stage • reduce the cost of marketing by using our fast ways to generate content in complex areas and to sweat everything you have.This book is for:• businesses who sell things to other businesses (B2Bs)• complex sales cycles or knowledge based sales – not toner ortoilet cleaning services (though both are utterly essential)• people who mean business – this means people who are prepared to applyeffort and creativity to the lead generation challengeThe lead generation will help you:- create fantastic content quickly that magnetises prospects and makes the most of your knowledge- sweat that content, creating a buzz around it and enabling potential customers to consume it- makes invisible consumers of your content visible contacts with whom you can build a relationship and start talking about working togetherWhat people are saying...“A thought-provoking approach to marketing to businesses which is asrelevant to startups as to a 100,000 person corporation like Microsoft. Thepace, humour and clarity arround Carrie’s ideas make this a blisteringlyfast read which will enable you to translate content and creativity into leadgeneration and sales.”~ Mark Johnston, Head of Audience Marketing, Microsoft“New and refreshingly practical, this book turns the elusive skill ofmarketing complex B2B messages into a well-oiled machine any businesscan recreate. It is the creative brilliance and simplicity of communicationOnefish Twofish is famous for distilled into 150 pages”~ John Rosling, UK CEO, Shirlaws"A Marketing-Consultant-In-A-Book. A guide to keep on your desk at all times, the B2B lead generation machine explains in clear and concise language what to do and how."~ Paul Russell, Director of Strategic Development, Servo"This is a great book, absolutely jam-packed with nuggets of information and really creative ideas for lead generation. Anyone who is serious about growing a B2B business should start here."~ Dr Maria Yapp, CEO, Xancam
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