Beschreibung Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets (English Edition). In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones.The category is the new strategy.The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.
Play Bigger: How Rebels & Innovators Create New Categories ~ Uber created a new personal transportation category and destroyed taxis and limos. Salesforce created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The .
The Play Bigger Book & Lightning Strike Mobilization Kit ~ A groundbreaking discipline called Category Design is revealed in the book Play Bigger—How Pirates, Dreamers, and Innovators Create and Dominate Markets. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You .
Play Bigger Category Design ~ To us, such people are inspiring. They are just crazy enough to spot a new problem, build a product to solve it, create a world-changing company, and dominate a new category. These are the people who Play Bigger. And we’re here to help.
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